This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from kayaksforfishing.com.au (the "Site").
Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, while browsing the Site, we gather information about the specific web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this information as "Device Information".
We collect Device Information using the following technologies:
- "Cookies" are data files placed on your device or computer, often containing an anonymous unique identifier. For more information on cookies and how to disable them, visit http://www.allaboutcookies.org.
- "Log files" track actions occurring on the Site and collect data such as your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
- "Web beacons," "tags," and "pixels" are electronic files used to record information about your browsing activity on the Site.
Additionally, when you make a purchase or attempt to do so through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information".
When we mention "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.
How do we use your personal information?
We primarily use the Order Information we collect to fulfill orders placed through the Site. This involves processing payment information, arranging shipment, and providing invoices and order confirmations. Additionally, we utilize this Order Information to:
- Communicate with you
- Screen orders for potential risk or fraud
- Provide you with information or advertising related to our products or services based on your preferences
We use the Device Information we collect to help us identify potential risks and instances of fraud, particularly through IP addresses. Furthermore, this information aids us in enhancing and optimising the Site by generating analytics regarding customer browsing and interactions. It also enables us to evaluate the success of our marketing and advertising campaigns. By submitting your contact information on this website, you acknowledge that your information may be added to our email lists. You can opt-out of these emails at any time using the link provided at the bottom of each email. While browsing this website, advertising cookies are placed on your computer to understand your areas of interest. Through our display advertising partners (such as, but not limited to, Google and Facebook), we can subsequently show you retargeted ads on other sites based on your previous interactions with this website. The techniques employed by our partners do not collect personal information such as your name, email address, postal address, or telephone number. You can visit this page to opt out of targeted advertising from AdRoll, Google, and their partners.
Sharing your personal information
We share your Personal Information with third parties to assist us in using your Personal Information as described above. For instance, we use Shopify to power our online store, and you can learn more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also employ Google Analytics to understand how customers use the Site. You can learn more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy. Additionally, you can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. Finally, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena or lawful request for information.
Behavioural Advertising
As mentioned earlier, we utilise your Personal Information to deliver targeted advertisements or marketing communications that we believe may interest you.
To learn more about how targeted advertising functions, you can visit the educational page of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can choose to opt out of targeted advertising by using the following links:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the opt-out portal of the Digital Advertising Alliance at http://optout.aboutads.info/.
Do Not Track
Please note that we do not modify our Site's data collection and usage practices when we receive a Do Not Track signal from your browser.
Your Rights
If you are a European resident, you have the right to access the personal information we hold about you and request corrections, updates, or deletions. If you would like to exercise this right, please contact us through the following contact information.
Moreover, if you are a European resident, please be aware that we process your information to fulfill any contracts we may have with you (e.g., if you place an order through the Site) or for our legitimate business interests as stated above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data Retention
When you make an order through the Site, we retain your Order Information for our records unless you request its deletion.
Changes
We may periodically update this privacy policy to reflect changes in our practices or for operational, legal, or regulatory reasons.
Minors
The Site is not intended for individuals under the age of 18.
Contact Us
If you have any questions about our privacy practices or if you would like to make a complaint, please contact us via email at sales@kayaksforfishing.com.au.